To help you firm up your rationale...

Have a look at other projects (e.g by artists) and writings which explore the value and dangers of Internet dating. For example, one really interesting project by Paola Cirio and Alessandro Ludovico collected open profiles from Facebook (scraping) and used it to create a fake dating website. The project had a lot of coverage which you can see in you search on line. http://www.paolocirio.net/work/face-to-facebook/

http://www.wired.com/2011/02/facebook-dating/

The project is currently being shown in the Bigbangdata show at Somerset House - but it's 12 quid to get in to see the show s you can read about it here for free.

Also have a look at Google Scholar to check out some of the recent work that has been done in Internet dating - everything from its psychological impacts to the use of the dating model in business and religious contexts!

What you need to work on more though is the appearance of the project - how is it dramatising itself in public space?